Luxury beauty brand creation
Smooth Headcare is a scalpcare range made especially for hair-free heads. The challenge was to speak to the 'hair free' in a totally new way and reflect the pride and ownership they should feel over being bald.
Role: Design Lead Agency: Anomaly Channels: Packaging, digital & social
Reframing the bald experience
The brand world is an ode to self-indulgence, with luxurious, tactile textures contrasting with the sculptural lines of hair-free heads. A softly saturated colourful palette elevates and proudly defines the packs and brand world statements. The logo is an emblematic head shape that works with strong typography to reframe the bald experience from one of shame to a celebration of hair-free scalps.
