Airbnb Night At Blue Planet II

Film and social campaign for Airbnb’s Night At Blue Planet II

The film takes the viewer from macro to micro, showing the epic scale of the ocean from the sky to the depths of the sea into the deep. Videos played across social playfully revealed the partnership between Airbnb and Blue Planet II using BBC footage. I worked with a global team to create the key concept for the TV edit, develop storyboards, directing the edits, VO’s and design the social content.

Role: Design Lead Agency: Airbnb Channels: TV, digital, social

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Airbnb Night At Blue Planet II

Broadcast 30”

Storyboard

 
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The campaign achieved over 52 million earned impressions, over 4 million views across BBC America and across 250 articles globally.

 
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