Flagship live event series

The word Seicho signifies growth and unfolding in Japanese. My inspiration for the identity came from the original 1901 Dentsu office building in Japan. The framework of the building is used as a logo and grid structure for the graphic system. The exhibition concept explodes the Dentsu building into a 3D structure and uses materials and colours to reference Japanese culture that reinforce the ideas of home and foundation.

Role: Design Director Agency: Dentsu Creative Channels: Exhibition, print, digital